To the Irish drift community,
It is with a heavy heart and mixed emotions I announce that my team will no longer be running competitive drifting in Ireland from this September forward. For 10 years, I have loved nothing more than acting as commentator and promoter for Irish drifting across 46 incredible events. I have given the sport the best years of my life and in return, it has given me mine. From the highest highs, to the lowest lows, it has been an adventure from start to finish.
It fills me with intense pride knowing our events have created so many positive memories for so many people. The friendships, relationships, social interactions and good times created have always been just as important as the noise, smoke and speed. Before I discuss the reasoning behind this decision, it is important to reflect on what we, as a community, have achieved over these past 6 years as a result of so much positivity, self-sacrifice and commitment from you all.
- We created the first drift livestream in Ireland.
- We created the ‘Global Warfare’ event, bringing high-profile international drivers to Ireland for the first time. 98 international drivers, from 27 countries, have competed in Ireland since 2013.
- A round of the European championship has been held 4 times in Ireland since 2013.
- We created the world’s first competitive indoor event at Millstreet, Co, Cork.
- We created 3 ground-breaking events on the docks in Dun Laoghaire, Co. Dublin.
- We worked with Mondello Park to lay new drift-specific tarmac sections. A first for an international grade circuit in Europe.
- We broke the Mondello Park attendance record on 5 occasions since 2013.
- We re-secured Punchestown and Watergrasshill as viable drift venues.
- We collaborated with governing bodies for the first time on crossover events and Motorsport Ireland now recognise pro drift licenses for other forms of motorsport.
- We created the Irish Amateur Drift Championship and it ran successfully for 3 seasons.
- We created a feature length documentary ‘Heroes for The Weekend’.
- We partnered with some of the biggest companies in the world.
- We hired young, talented and passionate full-time staff with an aim to promote the sport every day of the year. A first for drifting in Europe.
- We created the highest monetary reward system for drivers in the history of the sport.
- Irish drivers went on to win 4 UK, 4 European and 2 Formula Drift titles since 2013.
- The Irish are now considered to have the best national series in Europe.
- Irish drifting became one of the Top 10 most watched sports in Ireland.
- We ran 46 events, over 6 years, with no professional mistakes.
- Over those 46 events, all suppliers, staff and venues were paid in full and all driver rewards were honoured.
I step away, not due to a lack of enthusiasm or belief, but for the greater good at this time.
There is a fitting quote at the end of The Dark Knight that states “You either die a hero, or you live long enough to see yourself become the villain.” Unfortunately, I believe this quote represents my current position within the Irish drift community. False assumptions, related to perceived financial success, can have an extremely damaging affect on a growing motorsport, especially in a country with limited resources. Drivers, fans and beneficiaries assume they are adding to profit margins, rather than keeping the series alive. This thought process negatively affects all aspects, with most believing their support is not constantly required. It is impossible to run a series that aims to be ambitious, consistent and professional, while remaining unprofitable to preserve popular opinion. For me, the focus should always be what happens on track, not what happens outside it.
Therefore, the Irish drift community will only truly re-unite and re-ignite with an underdog in control. An underdog who’s enthusiasm, work ethic and professionalism, not his personal finances, are solely judged. I know this to be true, as I once was that underdog. I have always put the sport first and my personal interests second. I hope this announcement and the recognition of these issues proves that mindset.
To all the fans, drivers, staff and partners that have helped make this journey so special and successful, I thank you all for your support throughout the years. Drift Games will continue to provide fun, relaxed and enjoyable non-competitive events in Ireland, with a focus on the light-hearted side of car culture. We have many exciting projects in the pipeline and although our future has become relatively uncertain, it is now unrestricted. I will continue my work, night and day, on competitive drifting worldwide, with the constant aim of improving and growing the sport we love.
Irish competitive drifting will continue to succeed in 2020, with a new and capable leader at the helm. There will be no sale and all of our resources/contacts will be passed on free of charge. I will do all that I can to support them and hope our incredible Irish drift community will help them push the sport to new heights. From September on, I aim to enjoy this nation’s greatest motorsport from it’s most rewarding areas, the fences and the grid. It has been an honour and a privilege to share so many unforgettable memories with you all.
We will finish our term at the event that has broken so many records, using a layout that put Irish competitive drifting on the international map. A fitting final chapter to an amazing story.
Thank you all,
Join us in reliving the last 6 years by watching the below video: